Friday, April 10, 2026  ·  Monterrey / New York / London Field Notes  ·  Operating Frameworks  ·  Strategic Analysis

Ripplio

Signal through noise — a running knowledge base for leadership teams

Vol. III  ·  No. 14 Research-first advisory  ·  Not for general circulation

Go-to-Market


  1. Strategic Analysis · Mar 25, 2026

    Branding Doesn't Disappear in an AI Economy

    Now that systems can search, compare, and execute purchases on your behalf, branding might seem less important. But that assumes branding works the same way across all decisions — and it doesn't.